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Rod's Awards
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PEABODY AWARDS MADE IN RADIO, TV
Committee Cites 14 for 1956
Serling Is First to Get Script-Writing Prize
By VAL ADAMS,
Binghamton Press April 1, 1957

Fourteen Peabody awards were made yesterday for "distinguished achievement, by television and radio" during 1956.

For the first time in its seventeen-year history, the Peabody committee presented an award for script writing. It Went to Rod Serling, author of "Requiem for a Heavyweight," which was televised by the Columbia Broadcasting System.

Although C. B. S. has mentioned the possibility of repeating the boxing drama ever since it was first presented last October with Jack Palance in the starring role, Mr. Serling disclosed yesterday that it would not be televised again. He said that A motion-picture deal was imminent and that further television exposure of the plan might detract from movie potentialities.

The Peabody award for television news was presented to the American Broadcasting Company and John Daly and their associates for coverage of the national political conventions. Edward P. Morgan in of A. B. C. received an award for radio news.

"The Secret Life of Danny Kaye," produced by the C. B. S. '"See It Now" in cooperation with the United Nations Children's Fund, was cited for television promotion of international understanding. The Ed Sullivan Show of C. B. S. received an award for television entertainment.